On 25 August 2025, Sukhothai Thammathirat Open University (STOU), through its Master of Business Administration program at the School of Management Science, signed a Memorandum of Understanding (MOU) with Big C Supercenter Public Company Limited (Big C) to enhance educational quality and develop capable personnel to meet the demands of the business sector and national development. The signing ceremony took place at the Big C House building, with senior executives from both organizations present.
The MOU was signed by Asst. Prof. Dr. Phanompatt Smitananda, Acting President of STOU, and witnessed by
Assoc. Prof. Dr. Kittipong Keatwatcharachai, Acting Vice-President for Financial Affairs and University Assets and
Assoc. Prof. Dr. Jirawat Metasuttirat, Dean of the School of Management Science.
The Big C delegation consisted of Mr. Aswin Techajareonvikul, Chief Executive Officer and President,
Mrs. Vipada Duangratana, First Vice Chairman of Executive Committee and Mrs. Hemmawan Poonphol, Chief of Staff and Strategy.
The objective of this collaboration is to develop the knowledge and potential of students in the Master of Business Administration program (Business and Service Management). This will be achieved by integrating academic knowledge from the educational institution with real-world experience from a leading business sector, equipping students with the skills necessary for employment and to grow into quality professionals in the business and service management fields.
Furthermore, this partnership lays a strong foundation for the joint development of curricula and academic activities,
as well as the enhancement of professional skills and experiences for students. This will foster the creation of new knowledge and innovations that will benefit society, the economy, and the nation in the future.
